Media Buying is one of the most crucial aspects of an advertising campaign. The primary focus of any advertising campaign is to reach potential prospects, after which comes the conversion part. To reach the right kind of prospects, you need to target the right focus group through the right medium, and we at releaseMyAd help you in negotiating the best rates for your campaign in Mumbai.

Most occasionally, advertisers launch an ad campaign to serve either of the following purposes - Branding, Brand Awareness and Sales.

Branding:  Generally involves a campaign in a grand scale with the sole purpose of informing and enticing prospects about a new product or service. Due to the needed scale of the campaign, the budget is quite high, and the use of media such as radio, cinema and the internet, specifically social media marketing and website advertising is regular and advised. Thanks to Mumbai’s abundant resources in the form of advertising opportunities, these campaign can be conducted freely and with no holds barred, geared for success in large scale.

Brand Awareness: Brand awareness involves brand reinforcement and reiteration, and can be done in a cyclical fashion by employing more traditional media such as newspapers, magazines or simple radio ads. The budget for these campaigns is considerably lower, and yet reflects no compromise on the results. Whereas branding is all about the presence, brand awareness is about planning and being clever.

Sales: The scale and budget of a Sales campaign is usually dependent on the organization and the product/service that is being advertised. Likewise, media options differ significantly depending on the focus group of the product/service. Thankfully, Mumbai has many efficient media vehicles that can be utilized by a carefully constructed and meticulously designed media plan.