How to devise your Media Buying Plan for Radio? 

There aren’t any fixed rules when it comes to devising your Media Buying Strategy for Radio. Radio Advertising is a developing sector and has ample scope of improvement, improvisation and unique strategic applications. So when you choose to advertise on Radio, the best way to stand out is to lead and not to follow the crowd.  The main considerations for Radio Media Buying are to determine the preferred Radio Station Type & Slots and Radio Shows

• Radio Station Type & Slots: You don’t always need to buy the very best for advertising in Radio or FM. It’s not always necessary to buy the top- rated stations. Why? Because the top rated stations are so darned expensive that you can blow your whole budget without coming close to achieving your frequency goals

Eg: Top station might cost you 1200 rupees for 10 seconds and second or third place station may each cost half or even a third of that price. 

So you can buy the silver and bronze winners of the ratings and get twice to three times the number of spots and listeners. You achieve frequency and you are not forced into bankruptcy. 

• Radio Shows: It isn’t essential to choose to advertise around the Radio Show that is heard the most. You can even choose to advertise around a show that plays more of Songs or runs contests that listeners like to participate in

This gives your radio ad to be placed and linked to the listeners and while they wait for the next song to play, they can know about your product or service. 

It’s a beautiful thing.

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