How to decide your Media Plan for Newspaper Advertising?

Identifying your target audience is critical for Media Planning for Newspaper Advertisements. Depending on your audience you can compare and choose from the following Newspaper Types:

• Regional vs. English: Choose the newspaper type based on the preference of your readers. Regional Language Newspapers along with a few Hindi newspapers are read by the sub-urban and moderately educated readers. At times these newspapers serve as an extra source of region specific news for the more educated households. English dailies are read across the more urban and well-educated homes. They are specifically popular in offices and in star hotels
• Morning Daily vs. Afternoon Daily: Morning Dailies are read by maximum number of newspaper readers which include professionals, retired people and students. The Afternoon daily, more often than not caters to the non-working section but who have high purchasing power such as home-makers, mothers and a considerable section of aged people.
• Business Daily vs. Regular Daily: The Business oriented newspapers caters to a very specific section of the professional population of India, which includes businessmen, CEOs, COOs, finance sector, administrative sector and even the economics sector. Regular dailies on the other hand reach out to the general population and need not necessarily appeal to a niche audience. Anybody and everybody can access it and refer to it for information, news, advertisement and even entertainment.
• Broadsheet vs. Tabloid: Broadsheets referring to the regular newspaper size of 12 inches -20 inches is the most general and common newspaper type, preferred in most houses, offices, libraries, colleges, schools etc. While tabloids are smaller in size, ranging from 11 inches-17 inches, they too have a considerably significant audience of youngsters, office-goers, children as the content often stresses on entertainment, business and elementary learning
• Supplement vs. Main Newspaper: Supplements mostly enable you to publish specific category related advertisements. For instance in a recruitment supplement of any newspaper you can release specifically appointment display ads to target mainly job seekers. In the main newspaper, different ads from different categories can be advertised to reach a more varied audience. Advertising in the main newspaper is best for branding without expecting a high returns on investment 

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